Samantha Martin Williams Bbus. MHR&RIR, MComLaw, FAICD

Non Core Business. com was founded by Samantha Martin-Williams.
Sam has lead, managed and delivered in “non core” senior executive roles for over 20 years. Her expertise in strategic transformation, commercial change, P&L management and delivering value to customers is a feature of her career. Sam has a strong track record of leading change, lifting performance, strategy and people across complex and highly-regulated industries, including financial services, resources, logistics and supply chain, health and education
After implementing non-core business management models within the businesses she worked in, Sam experienced first-hand the benefits and value this approach creates for a business.

"Core competencies are central to business operations, whereas non-core activities can be considered incidental, peripheral, or, sometimes, an expensive distraction." Samantha Martin Williams